Yes — once orders are steady, a small brand can pick, pack and dispatch from its own fulfilment warehouse in Sydney, often with more control and fewer per-order fees than a 3PL. The catch has always been finding warehouse space small enough to make sense, which is exactly the gap Goodspace Eastgardens was built for.
In Sydney's east, Goodspace Eastgardens at 96a Denison St has twenty brand-new industrial warehouses from 42.6m² to 207.3m² — minutes from Westfield Eastgardens, with on-site parking and loading access. For a brand shipping from a spare room, a rented corner of someone else's facility or an outsourced 3PL, that's a measured step rather than a leap.
What fulfilment actually needs from a space
Running your own fulfilment is a flow, not a room: goods arrive, get shelved, get picked, get packed, get collected. The space has to support each step — a roller door and loading access so deliveries arrive on pallets rather than in armfuls, clear floor for racking and a packing bench, and access that matches how brands really work. At Eastgardens that access runs 24/7, for the late nights when something has to ship and the early starts before the courier run.
The Eastgardens warehouses at a glance
- Twenty brand-new, hi-tech industrial warehouses across three levels of their own building.
- Sizes from 42.6m² to 207.3m² — eleven currently available.
- Roller-door loading and room to receive, make and dispatch.
- 24/7 access, with on-site parking minutes from Westfield Eastgardens.
- An on-site café, a 24/7 gym and end-of-trip facilities in the same building.
Own warehouse or 3PL?
The honest answer is that both can be right at different stages — a 3PL flexes with volume, while your own warehouse rewards steady orders with lower per-unit costs and full control over packing and presentation. We've compared the two properly in 3PL vs your own warehouse: when to switch; if your unboxing experience is part of the brand, that control tends to decide the argument.
A building, not just a bay
What separates Eastgardens from a standard industrial estate is everything around the warehouse. Two levels of premium coworking and serviced offices open in September — dedicated desks from $780 per month and private suites from $3,250 per month, both including GST — so the day job and the dispatch operation can finally share an address. The café means good coffee without car keys; the gym and showers mean the commute can double as training.
Book a tour
Walk the warehouses and see the building for yourself — tours run before the coworking levels open. Call (02) 9145 8089 or enquire online to book a time at Goodspace Eastgardens, 96a Denison St.